$300M+ market in Korea... that's barely in the US?
Our story
BUILT ON ONE MISSION.
JuicyBite was built on one mission: make high-protein chicken that's actually juicy.
We create ready-to-eat, single-serve chicken designed for busy professionals, students, and anyone trying to eat clean without spending time cooking. No prep. No dry texture. Just real, flavorful protein that fits into everyday life.
Healthy shouldn't mean bland — and protein shouldn't feel like a chore.
Where this comes from
KOREA'S CHICKEN REVOLUTION.
In Korea, chicken breast used to be unpopular because it was dry and hard to enjoy.
Then new tenderizing and cooking technology transformed the category. What was once the least desirable cut became a household staple, driven by a nationwide fitness culture and demand for convenient, high-protein foods.
Today, ready-to-eat chicken breast is stocked in most Korean homes. JuicyBite brings that proven innovation to the U.S. — combining convenience, high protein, and most importantly, real juiciness.
Founder
HEY, STEVE HERE.
JuicyBite was founded by Steve Kim, a former nuclear engineer and private equity consultant who decided to stop analyzing businesses and start building one.
He realized founders aren't extraordinary people — they're ordinary people who take action.
JuicyBite was created to solve a simple, everyday problem: how to eat healthy protein consistently without sacrificing time or taste.